Today’s announcement by Sprint, Samsung, and Under Armor introducing the new Samsung Galaxy S5 Sport Smartphone marks yet another significant milestone for NQ Mobile and the rollout of our NQ Live platform. The intent of this post is to provide further context to this announcement, articulate for you its significance to NQ Mobile, and outline what is in store for the future.
Today, the exciting new smartphone, Samsung Galaxy S5 Sport, was announced in Chicago, representing the beginning of a strategic collaboration and partnership among four companies: Samsung, Sprint, Under Armor, and NQ Mobile. The Samsung device is being marketed as a device targeted at the active and health-oriented consumer. The new device features an immersive fitness and health-themed user interface (UI) and service offering called Sprint Fit Live, which is enabled by NQ Live. Sprint Fit Live deeply integrates with Samsung’s S-Health services and Under Armor’s Map My Fitness application. The Fit Live experience is a Sprint branded, NQ Live powered, fitness and health offering that provides homescreen support, integrated application connectors that allow fitness and health applications to communicate and integrate data with the Sprint NQ Live platform, delivering and aggregating information from disparate application sources like Samsung S-Health and Map My Fitness, among others. Fit Live introduces fitness and health related news and information, and enables consumers to seamlessly access their fitness data and fitness app functions across different applications.
What is NQ Mobile’s specific relationship with Sprint?
As a reminder, in January of this year, we announced a new relationship with Sprint to co-develop the next generation of Sprint ID – called Sprint Live and powered by our NQ Live platform. Sprint Live delivers Sprint customers a more interactive, informative and immersive mobile experience and will be the standard homescreen on all Sprint Android devices. This newest NQ Live experience called Fit Live comes on the heels of last month’s announcement made by Sprint, HTC, Spotify, and Harmon Kardon introducing the HTC One (M8) Harmon Kardon edition with the default Music Live homescreen experience powered by NQ Live. The introduction of a second flagship device, the Samsung Galaxy S5 Sport, anchored by the NQ Live experience, demonstrates Sprint’s continued strategic partnership with NQ and the continued rollout of the NQ Live platform.
What is the announcement today?
Sprint, in conjunction with Samsung and Under Armor, officially launched the exclusive Samsung Galaxy S5 Sport device. This device’s default health and fitness-centric homescreen experience is powered by NQ Live. NQ has worked with Sprint, Samsung, and Under Armor to create a homescreen that brings together the unique features of this device, its fitness capabilities and various health related applications and services. As a first-party experience (Sprint-branded, Sprint-directed experience) and the second flagship device execution of an NQ Live powered experience for Sprint, you are seeing the continued evolution of NQ Live with more partners and experiences to come.
What is NQ Live’s role in Sprint Fit Live and Samsung’s Galaxy S5 Sport?
As introduced previously on the HTC One Harmon Kardon edition device with Music Live, NQ Live enables three main experience components in Sprint Fit Live: 1) a dynamic wallpaper, 2) a homescreen accessible tray, and 3) a “full screen” mode. Furthermore, Fit Live also supports integrated application connectors that enable third-party fitness and health applications to communicate and integrate data with the Sprint NQ Live platform. This allows the Fit Live service to aggregate and deliver user specific information from disparate third-party application sources like Samsung S-Health and Map My Fitness, among others, to the NQ Live experience.
1) The Dynamic Wallpaper: Differentiated in its ability to display dynamic content programmatically (i.e. the content displayed is not just animated, and is delivered to the wallpaper through live content feeds generated from Sprint and its partners). On the Samsung Galaxy S5 Sport device, the wallpaper features dynamic inspirational motivational images & motivational quotes from Under Armor. The owner of the device can personalize the Home Screen experience with a selection of Under Armor images, images captured using the stunning Galaxy S5 Sport camera and their own personal photo gallery.
2) The “Tray”: An easily accessible tab on the left side of the home screen which can showcase content, application links or application functions and can also dynamically render new offers. The Tray provides instant access to the key fitness applications (including Map My Fitness by Under Armor, Samsung S-Health and Fitness Music by Spotify). The Tray also features real-time health and fitness related news feeds from multiple dynamic news sources.
3) The “Full Screen Mode”: Accessed by “peeling” the screen (swiping the upper left of the screen down towards the middle or just touching the peel in the upper left corner of the screen). The swipe launches an NQ Live application that extends the screen’s real estate indefinitely by allowing content to be navigated by vertical and horizontal scrolling. In the Samsung Galaxy S5 Sport, the full screen mode provides app connector cards for Map My Fitness, Samsung S-Health and Spotify. These connectors provide convenient access to information from the specific apps and provide useful deep links to specific functionality within the apps. In addition to app connector cards, full screen mode also provides rich and contextual information and news related to health from multiple sources in an aggregated news feed format which enables the active user to stay up to date and deeply connected with information related to health and fitness.
This announcement by Sprint, Samsung, and Under Armor further confirms the value and innovation of the NQ Live platform and we are proud to be the central technology and ecosystem enabler for the Sprint Fit Live service and its future journey.