Last month we provided a comprehensive description of our FL Mobile business, which you can access by clicking on the link. Today we want to discuss the globalization of this business. FL Mobile is making its debut in Korea.
FL Mobile’s first entrant to the Korean game market is “God of Battle” (투신:영혼을베는자), a role-playing game (RPG) that provides real time player-versus-player as well as group play action in a “dungeon” environment. The game features increasing skills through seven levels of play as well as vibration-enhanced gaming.
“God of Battle” was introduced to the Korean marketplace through a two-week program before the game’s release, which resulted in nearly 36,000 pre-registered users. At release, FL partnered with Olleh Market in Korea, which provided online push marketing. The game became the second most downloaded and 11th top grossing in that market. Also introduced on Naver, the largest search site in Korea with an average of 20 million daily users, the game reached that site’s top 10 in free downloads and in revenue. It will be introduced on a third telecom market, LG U+ in early September.
In addition to online marketing, promotion is being supplemented with elevator and outdoor movie ads shown on Seoul’s busy Gangnam Boulevard and at Gangnam Station, reputed to be Seoul’s busiest subway station, with local partners and support which is proving to be effective at helping maintain the game’s popularity.
We are pleased with the FL Mobile development and expansion and view South Korea as an important market for our globalization efforts.
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