Earlier today, NQ Mobile announced another exciting agreement for our gaming subsidiary, FL Mobile. The company has been selected by Rovio, the creators of Angry Birds, to be the exclusive publisher of the “Angry Birds Seasons” iteration of the game for the Android platform in Mainland China. A top-selling app, the iOS version of “Angry Birds Seasons” ranks among the most downloaded games in its category.
Angry Birds is an international phenomenon and is the number one downloaded app of all time, according to Rovio’s website. The fact that FL Mobile has been entrusted with such a beloved brand is an obvious testament to our capabilities and validation of our status as one of the top game publishers in the region.
As we’ve discussed previously, mobile games are a primary driver of growth for both Android and iOS apps. China leads the way in that growth. With a business model based on publishing and operating mobile games and communities on behalf of the top developers in Asia such as Tencent, Baidu and now Rovio, NQ Mobile is well-positioned to grow its market share and drive revenue growth.
As of December 31, 2013, FL Mobile operated and distributed 20 iOS and 69 Android games and had over 106.9 million cumulative registered user accounts (up from 67.4 million in 2012) and 20.4 million average monthly active user accounts (up from 12.5 million in 2012). During 2013 alone, these games generated $20.7 million in revenues. This does not include the additional revenues the subsidiary drives through advertising and promotions.
The Chinese mobile market is larger and more complex than that in the U.S., with a plethora of app stores and large barriers to entry. This is why high-profile companies like Rovio select FL Mobile to publish and distribute games through the largest app markets and manufacturers in the China mainland. Should you need a refresh on how the gaming market in China operates, and what role FL Mobile plays in that market, we encourage you to review our IR updates from July 31, 2014 and August 28, 2014 for a comprehensive overview.
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