We’re not going to bore you with an effusive discussion about selfless Mothers this week. As much as we love them, mothers are women first so, instead, with all due respect to mom, we want to talk about women’s growing fondness of smartphones.
A recent survey showed women inching up past men in the smartphone-owning category. Chances are your own mom has a smartphone. Whether she’s a young stay-at-home mom, a mid-life professional or a retired grandparent, women love the conveniences afforded by smartphones.
In 2010, a UK survey showed that 63% of men owned smartphone, as opposed to women, whose ownership percentage was then 37%. Now, in 2013, that balance has changed. The same survey now shows women claiming 58% of the smartphone pie, while men follow with 42%.
Clearly, women have jumped onto the cell phone bandwagon in greater numbers as the technology became just too good to resist. Larger screens, super cameras and easy interfaces have made the smartphone a factor in women’s lives more than ever. The advances in kid-tracking apps and practical tools for just about every function of daily life have boosted women’s interest in smartphones considerably, not to mention the plethora of business and learning apps. With the huge workload most moms carry, a smartphone is a welcome addition to the family.
Do your mom a favor this Mother’s Day. If you’re far away, give her a call. If she doesn’t have a smartphone, get her one. While she lounges on the beach, arranges those roses or leisurely works on that five-course gourmet meal you’ve cooked for her, offer to do a little maintenance and checkup on her new phone, or the one she already owns.
While you’re making sure all the updates have been downloaded and her settings are all in good order, go ahead and download a strong mobile security product to keep her phone safe from malware, and to protect her privacy. She protected you for years – maybe it’s your turn. Happy Mother’s Day to the wonderful women in your life.